Still fully energized by the time spent at Affiliate World Europe, last week in Barcelona, our team is keen to share our learnings, their experience and some insights from the event!
Let’s get down to business first.
We had a blast introducing sureyield to the world (previously known as vene marketplace) and kickstart new partnerships with affiliates, super affiliates, publishers and advertisers. So, here is a big shout to everybody who came to our booth and for all the positive feedback regarding our new branding! It was a pleasure talking to you and we are looking forward to boosting our business together or get you started with sureyield asap.
As for industry trends…
AWE confirmed this to be the year for push notification traffic. Additionally, Ecommerce and content marketing are still going strong and email marketing still presents itself as a force to be reckoned with. It is our experience that email marketing done properly (i.e., respecting the rules, such as GDPR), is still very much a good channel to deliver results, for specific verticals. Regarding lead gen, it was interesting to spot how many advertisers are currently focusing on survey offers. The new kid on the block (for some), crypto, was represented well across the conference floor as well.
Now for the event.
As we wrote about last year, the Affiliate World events have established themselves as the very best in the industry, and its latest European edition was a case in point. You might have attended to discover new partners, connect with established partnerships, or, most probably a little of both. Either way, AWE had you covered by welcoming the best affiliate players in Barcelona. Money game on.
And finally, the fun!
Every single day there were legendary parties happening and our team had to face the challenge of choosing which ones to attend. A hard life! We kicked off the festivities on Sunday, by attending the ABC meetup. Waterfront location, wakeboarding, food trucks, amazing weather and incredible networking in a super casual environment. What else could we ask for? Next, we headed over to the Clickbid meetup at the Hilton Hotel to watch the sun come down while mix, mingling and enjoying fancy drinks. sureyield is a proud sponsor of both events. The next day, after a packed AWE schedule, it was time for Affiliate After Hours at the party palace that needs no introduction in Spain: Pacha. Our team swears by the high volume of business done by the beach. On the second and final day of the event, we first made our way to the Adbuyers meetup at Puro Beach which was an absolute treat! Luxury, poolside, VIP area, good food, cold drinks and of course champagne. Afterwards, it was time for the Media500 Party at Opium with a special guest, the infamous DJ Bob Sinclar, who mixed some tunes for the dancing crowd. Did we mention DJ Bob Sinclar? It was that good.
And that’s a wrap! We left Barcelona with our pockets full of business cards and many leads to follow up on. We are certain to be back next year, and of course we will be present in Bangkok in December at Affiliate World Asia, as an exhibitor, but of course also as a sponsor of multiple conferences and after-conference events.
Why don’t you let us know your impressions of the AWE2019 event, we would be very keen to hear if you enjoyed it as much as we did, and of course if we are going in the right direction with our new services, our new offers, and our amazing platform components.
sureyield is an affiliate network that connects premium advertisers and publishers. It is built in Berlin by industry experts. Find out more and signup at www.sureyield.io