The sureyield guide to Tel Aviv

By October 14, 2019 December 19th, 2019 One Comment
Tel Aviv

Anyone who is in any way connected with the mobile app ecosystem – App Developers, Game Publishers, Entrepreneurs, Ad Networks, Providers, VCs, etc. – will surely find interesting and valuable content and peers to connect with during the Israeli Mobile Summit. Therefore, if you belong to the group you will very likely be going to Tel Aviv next week with two things in mind – combining work and fun! The sureyield team would love to help you accomplish these goals, so we put together a little guide on how to get around and where to go in this vibrant city. And don’t forget to come by the Tel Aviv Affiliate Meetup by ABC that is sponsored by sureyield.

First and foremost – the event center is located outside town where not much is happening, so our advice is to book a hotel in the city and commute to the event center. By doing so you will have the best of both worlds – work during the day and an amazing city to discover during the evening, right at your hotel’s doorstep.

Below are the three most interesting areas to stay during the event (with good connections to the event center):

  • There’s a myriad of hotels along the beach that provide wonderful views as well everything you might need and want to have a great night out. Look for the hotels in the Tel Aviv Marina and you will not regret it. It will take you roughly 35 min to get to the event center.
  • If you are more into nature and love seeing lots of green, looking for hotels around Ha-Banim Garden and in the adjacent streets might be a good idea. There are plenty of places to go out to for dinner and it will only take you about 20 min to get to the event center.
  • If shopping is what you’re after, look for a hotel in the Sarona district. Previously run-down and an area in despair, it was restored to its former beauty in the early ‘00s and is now one of the main shopping hubs in Tel Aviv. Commuting to the event center will take you roughly 30 mins.


When it comes to food, Tel Aviv has everything and anything one can wish for! From the smallest “hummusiot” (hummus shops) in the middle of the market, to the fanciest chef restaurants – be certain you will find a place to satisfy even the most ambitious palate.

Cheap eats

It is surprisingly easy to find affordable dining options in Tel Aviv, a comparatively expensive city. Below are the best places to try some affordable, yet delicious food that will offer a real taste of the area.

  • HaKosem is one of the best places in town to try the quintessential Israeli street food classics: hummus, shawarma, falafel and sabich. While the seemingly never-ending queue moves surprisingly quickly, every now and then free falafel bites are offered to those waiting in line. Get a seat outside with your colleagues and relax after a full day at the Summit.
  • Taqueria. Located on Levontin Street in the heart of the city, Taqueria is one of the best Mexican cheap eats in Tel Aviv. It serves lunch, dinner and drinks and always draws a big crowd in the evenings. It is a perfect place to go out in the evening with your prospects, sit on one of the outside tables while sipping refreshing margarita and securing your new connections.
  • Erez Yemenite Restaurant. Located in the Yemeni Quarter, Erez recreates authentic and traditional Yemeni cuisine with spices like cardamom, turmeric and caraway. Their potato and chicken soup is a must-try. Make sure to reserve a table on busy evenings and sit outside on a narrow cobble stone street to enjoy the atmosphere and sounds of the adjacent Carmel Market.
  • 24 Rupee. This strictly vegetarian restaurant is spread across two floors, featuring an open-air rooftop terrace perfect for summer dining. With traditional music from southern India playing in the background, 24 Rupee brings you back to Goa. Diners are required to remove their shoes on arrival and seat themselves on a cushion surrounding the low tables. The use of cutlery is optional, and food is delicious. It could be an interesting new experience to try with your colleagues.


The below selection will bring you a great dining experience and good value for money. Perfect for the after-work networking with people you met at the conference.

  • Kitchen Market is a contemporary fusion restaurant located above the farmer’s market in Tel Aviv’s famous Port Namal and is a popular destination for foodies. The market is a perfect source for finest ingredients that are brought straight up to the kitchen and served to you by a talented Israeli chef Yossi Shitrit. He combines pure flavors and creates delicate dishes, thus making his restaurant a perfect spot for people who love food. If you or any of your colleagues are into good, you found a perfect spot!
  • Goocha is a great place when you are craving any kind of sea food but don’t want to spend a fortune. Their dishes go from light and fresh to seasoned and decadent main courses. Goocha is one of the few places in Tel Aviv where you can get decent seafood at a fair price. Their Dizengoff branch is right in the heart of the city, close to some of the Best Bars in Tel Aviv making it a perfect spot for a night out with colleagues.
  • Port Said. If you are looking for a restaurant that represents Tel Aviv, this is it. With its hipster atmosphere and delicious take on middle-eastern food, this is the perfect place to chill and meet people after a hard day at work. The menu changes daily and includes sharing portions of freshly-sourced local food, served with spoonfuls of tehina and their minute steak and chicken liver are to die for! This is a perfect spot for your networking dinner.

Upscale Dining

If you’re taking customers or prospects out for dinner, the below selection will be a godsend you will be glad to have. We did all the research so that you don’t have to 😉

  • Topolopompo is probably one of the fanciest Asian fusion restaurants in Tel Aviv, but is worth every shekel. The menu is heaven for every foodie but if it’s your first time there, we highly recommend the surprise menu. The waiter will ask you a number of questions regarding your preferences and limitations (including price) and how much food you would like them to bring. He will then serve you a selection of foods the chef thinks you might like and believe us, they get it right every time! Trust the chef and you will have one of the most decadent dining experiences of your life – and it will surely be good for business.
  • Popina. Located in Neve Tzedek in a historical building, this French restaurant is known for the ‘Popina Experience’ – visitors can combine a variety of dishes from several cooking techniques: cured, steamed, baked, roasted, and slow cooked. Your guests will surely be pleasantly surprised by the Popina’s tasting menu that is composed of seven dishes and includes a cocktail, appetizer, entree, main course, and dessert – what more can you ask for?! The sophisticated techniques used by the chefs turn food into art. If you choose this restaurant for your dinner, ask for a table on the patio and enjoy some delicious and creative cuisine.
  • Herbert Samuel. If your aim is not only to enjoy good food in a prime location but also to close an important business deal, what could be better than taking your partners to a restaurant run by a renowned chef? Herbert Samuel, the signature restaurant at The Ritz-Carlton, Herzliya, is largely considered one of the most celebrated kosher dining destinations near Tel Aviv. Run by chef Mor Cohen, Herbert Samuel specializes in seasonal fare, with an innovative menu enhanced by an open kitchen inviting guests to see the chef at his craft. Complement your fine dining with inspiring views of the marina and the Mediterranean Sea, and close that deal!

Safety Tips

Israel is in the headlines almost every day and you might be wondering whether it is safe to travel to Tel Aviv. With terrorism becoming global, traveling to Tel Aviv is not more dangerous than traveling to any other major city.

You might get your bags searched when you enter public places, but all this is done for your own security. Be as polite as possible to the people searching your bags as they’re just doing their job. Also, do not be frightened when you see soldiers with machine guns eating a falafel at a local eatery. The guns aren’t loaded. You can walk through the city without fear.

Safety questioning at the airport

Flights to Israel are subject to special security precautions that are quite strict. You should make sure to be at the airport three hours before departure. If you’re flying with the Israeli airline ELAL, the security check is even more thorough. Try to remember that you’re being questioned for your own safety and stay calm.

If you have visas from Arab countries in your passport, you may want to think about applying for a second passport from your passport office before your trip. Stamps from Arab countries won’t bar you from entry per se, but the questioning will be a lot more rigorous. Answer the officials’ questions as politely and calmly as possible.

Questioning upon departure is even more meticulous. You may be asked where you stayed and whom you met during your time in Israel. It helps to keep a phone number for your hotel in your pocket just in case.

Women traveling alone

Tel Aviv is a safe city for women to travel alone. The city is alive at all hours and you really don’t have to worry about walking through the city after dark as a woman. Even in Hayarkon Park, the Central Park of Tel Aviv, you’ll see women going for a solo run late at night. Still, just like in any other place, use some common sense – don’t go through dark alleyways on your own.

10 Interesting Facts About Tel Aviv

  1. Tel Aviv has at least 300 days of sun per year.
  2. Tel Aviv is also known as the City That Never Sleeps.
  3. The old town of Tel Aviv is called Jaffa.
  4. National Geographic lists Tel Aviv as one of the top 10 beach cities in the world.
  5. Tel Aviv is a paradise for vegans.
  6. The culinary scene in Tel Aviv is considered one of the most creative in the world.
  7. There are over 100 sushi restaurants in Tel Aviv.
  8. With over 200,000 attendees, Tel Aviv boasts the largest gay pride parade in Asia.
  9. 30,000 dogs live in Tel Aviv, and the city is considered the world’s most dog-friendly metropolis.
  10. The Meier-on-Rothschild Tower is the tallest residential building in the city at 155 meters.

Useful Phrases

Locals often appreciate when travelers make an effort to use a few basic words in the local language. If you want to please them, here is our selection of some words/phrases you might need when attending the Israel Mobile Summit.

Shalom literally means peace and is often used as a greeting. If you are going to learn only one word in Hebrew, make it this one!
Ken and Lo mean yes and no respectively.
Slicha – Lest you forget that you’re in the Middle East, learn slicha early in your trip. It’s Hebrew for excuse me or sorry. You’ll use it when cutting in front of people in queues, when brushing past them on the crowded Tel Aviv boulevards, and when climbing over other passengers in the Israel public transport.
Bevakasha means please. Even if you don’t hear this word often, having basic manners in a foreign country is always acknowledged.
Toda (also Toda Raba) means thank you. This is a fun word to say because it sounds like you’re a 5-year-old who’s just finished their dance recital. Ta-da!
Be te’avon – If you like to eat, you’ll learn this one quick. It’s Hebrew for Bon Apetit!
L’chaim – The toast/cheers when you clink beer or wine glasses. It translates to “to life!”
Tov – When something goes well, say tov — it’s Hebrew for “good” and has plenty of uses in everyday conversations.
Boker tov – Good morning.
Laila tov  – Good evening.
Mazel tov –  Good fortune (literally) but you’ll know it as a congratulatory phrase from pop culture.
Lehitra’ot – See you/goodbye.
Ayfo Ha Shirootim? – Where’s the bathroom? This one can come in handy in multiple situations.

Arriving at the Event Center

For information on how to get to the venue, check the venue’s website here.

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